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Move over, Google+. Nike has announced a new range of digitally-enabled footwear, Nike+, that uses interactive mobile apps to track and measure movement.
The Nike+ Basketball shoes can now measure exactly how high, how hard and how quickly wearers play during each game ... like a video game, but real life!
Data from the shoe is transmitted to the user's phone, which can then be compared against other players and used to talk massive smack on social media.
Miami Heat star LeBron James, a pitchman for the product, explains the Nike+ system more in the ad below, released by Nike yesterday. Check it out:
LeBron James Nike Plus Ad
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LeBron James Stars in New Nike Plus Ad
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